Bankinter analysis - 1629 Words

BANKINTER INTRODUCTION TARGET Intro: The case begins with Ana Peralta,(Director of the Internet Network at Bankinter) analyzing the success of Bankinter’s foray into e-banking through a progressive portalization strategy executed through E-collaborator. This approach was a great success for the Bank nearly doubling the number of new clients with lower costs involved. Riding on this positivity, their stock doubled within a month! There was no doubt that the success of the internet business was vital to the stocks as well as the growth and strategies of the financial services provider. The small national independent banking organization was soon able to position itself as a futuristic innovative multichannel low cost provider†¦show more content†¦Furthermore, it’s competitors began to infiltrate these sites vigorously, by buying over portals for lump sum amounts of money. While Bankinter did attain numerous customers through the Alliance approach, the costs of customer acquisition were too high to be justified. Hence, they terminated this process and shifted towards a program they called â€Å"e-collaborators†. This time, Bankinter placed banners on websites that linked users to ebankinter.com directly. They displayed banners on any highly trafficked website that would agree to display it, regardless of that websites content. While this too was a success, it had a few drawbacks. People started opening accounts, but did not complete the entire process. They found a lack of customer interest level. The process of acquisition wasn’t up to mark and customers did not find any incentives to complete the process. Also, the program did not target the segments of market that would be most valuable to the company. Bankinter’s internet acquisition strategy, as it can be seen through reading the case study, has evolved over a period of time. The strategies that they implemented, of course, had their issues, but they both also had their strengths. While this idea did not play out as well as Bankinter had hoped in practice, in theory, it was a strong idea. To have a web page within another well-known, prestigious webShow MoreRelatedThe Financial Service Industry Comprises Of Securities1421 Words   |  6 Pagesoccupational outlook in this field, and there is a shortage of the right talent to fill these talents. One of the hot job categories is in the field of financial planning and analysis. Financial Planning and Analysis is less focused on the routine transaction processing and more focused on forward-looking strategy and analysis for the business. The roles of financial planners have dramatically changed. Factors such as a breakthrough in technology and changes in retiremen t planning have caused changesRead MoreNissan Strategic Management Report3777 Words   |  16 Pagesshown in the figure below. 2.1 GENERAL ENVIROMENT 2.1.1 SWOT ANALYSIS According to Grant, M.(2002), the allocation of the external and the internal factors of a company is commonly used for analyzing business strategies. The SWOT analysis (strengths-weaknesses-opportunities-threats) intends to point out the most important external and internal factors that are essential for the organization to accomplish their objectives. This analysis groups important information into to major categories, the external